While the brands and their blatant hypocrisy is providing the internet some laughs, it ultimately highlights that the risk of staying silent during Pride Month in the Western world is too high, while the risk of showing support in areas like the Middle East is equally high. Happy Corporate Pandering Month! ? #PRIDE /N35NuIzTy1- Blaire White June 1, 2021
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While many see it as a sign of progress that these companies are showing their support, even if in limited regions, others are slamming it as cowardly “rainbow capitalism.” Surely taking a real stand would be daring to flaunt the pride logos even in countries where it may be unpopular. Specifically, these rainbow logos are nowhere to be found on their Middle Eastern or African accounts.īelow are a few blatant examples from Mercedes-Benz and Bethesda: Social media has noticed, however, that almost almost all of these companies are showing their support exclusively in regions where gay, lesbian, bisexual, and transgender people are generally accepted. Bethesda, Bank of America, Mercedes-Benz, Microsoft, and many others had their rainbow logos ready to rock at midnight on June 1st. Why don’t they speak up in places where it’s risky to do so? Because wokeness means never having to say you’re sorry.As we enter June, which is Pride Month, a plethora of corporations and businesses are showing their support for the LGBT community by altering their logos on social media into rainbows. They threaten to boycott states like North Carolina for denying men and boys a ccess to girls’ bathrooms while Saudi Arabia, Iran, and other radical fundamentalist Muslim countries execute gays and transgender people. Corporations these days really are on the right side of history. There’s not a single mention of Pride month.
#Gay pride month gif windows#
But on their handle, it’s less windows and more closets. On their Twitter handle Microsoft tweeted out a #PRIDE gif with a rainbow Windows logo. “Wokewashing” a company’s support for gay pride so as not to offend the delicate sensibilities of the cutthroats in Saudi Arabia is a standard operating procedure for all good little woke corporations that never get around to admitting and apologizing for their utter, bald-faced hypocrisy.
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It allows companies like YouTube to continue to make billions of dollars from users in progressive western democracies while also respecting cultural sensitivities in places like Saudi where gays can expect to be whipped, chemically castrated and killed. I guess there are no gay people in Saudi Arabia to champion, which must be why P&G’s Saudi Twitter handle has not a single rainbow flag in sight and a pinned tweet simply wishing people a blessed Ramadan.īut that is the beauty of corporate wokewashing.
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On their main Twitter page, Procter & Gamble have put a Pride flag in their banner and in their pinned Tweet they proudly proclaim: ‘We strive to be a champion of #LGBTQVisibility year-round, using our voice to drive acceptance, inclusion and a love for humanity.’ T’s June and the biggest corporations on the planet want you to know that they are celebrating gay Pride - unless you live somewhere like Saudi Arabia in which case they couldn’t care less. In fact, in some countries where gays are jailed, beaten, chemically castrated, or even executed, these woke corporations that plaster their web pages with messages of support for the LGBTQ community, are as silent as mosque mice. Doing business all over the world, they run into problems with celebrating gays in countries that are kinda dubious about the whole gay thing. What happens when they run out of months to recognize an important interest group will be amusing to watch.īut gay Pride month poses a sticky dilemma for American and Western multi-national corporations.